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SURVIVOR FLORIDA
Introducing: Survivor Florida
ART DIRECTION · 2024
CONTEXT
Survivor Florida is an organization at the University of Florida focused on social and strategic competition. The organization was trying to induct new members but had developed a reputation for being a divided organization. They needed a way to show the community and friendships that existed within a high-stress, highly strategic environment.
SOLUTION
Jake created a video highlighting the fun and relationships that emerge through competition, supported by social media content and free giveaways designed to promote community and friendship among members.
WORK







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