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SURVIVOR FLORIDA

Introducing: Survivor Florida

ART DIRECTION    · 2024
CONTEXT

Survivor Florida is an organization at the University of Florida focused on social and strategic competition. The organization was trying to induct new members but had developed a reputation for being a divided organization. They needed a way to show the community and friendships that existed within a high-stress, highly strategic environment.

SOLUTION

Jake created a video highlighting the fun and relationships that emerge through competition, supported by social media content and free giveaways designed to promote community and friendship among members.

WORK
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Jake MacTavish
© 2026 Jake Mactavish. All Rights Reserved.
Art Direction · Content Creation · Personality Hire
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