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ZZZQUIL
Become Anything
ART DIRECTION 2024
CONTEXT
ZzzQuil wanted a campaign that connected restful sleep to the energy students bring to their passions — showing who you become when you sleep well.
SOLUTION
Jake art-directed a campaign pairing dream-state visuals with bold waking moments, building a flexible system across social and out-of-home.
WORK
ZzzQuil Campaign PPT
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